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Stop Flying Blind, Start Trusting Your Data: Get Your Conversion Tracking (GA4) Audit.
Built for B2B event marketers, our tracking audits ensure your analytics/GA4 setup is accurate, complete, and aligned to your goals - so you can confidently optimise performance and show ROI.
If your data’s wrong, your decisions are too. Fix your tracking before it’s too late!
Get a quote for an MPG audit on your conversion tracking
“MPG has delivered some valuable work for us over the years, providing strategic and operational marketing support for our events. Their analytics and data specialists have helped us in so many ways - boosting our marketing efforts over a number of years.”
Julian Rose, Founder & Investor
Chemical Watch & Environment Analyst
Specialists & Experts in Conference & Exhibition Marketing
- ■ We are B2B event specialists first - which means we understand how critical accurate measurement is to maximising ROI across all your marketing channels and your full event marketing cycle.
- ■ We don’t just look at channels in isolation. We assess how your tracking setup supports a complete view of performance, from initial ad engagement through to registrations and revenue-driving actions. This ensures your data reflects the true customer journey, not a fragmented version of it.
You’ll work with a team that combines strategic marketing expertise with deep technical knowledge of analytics and attribution - delivering insights that go beyond surface-level reporting, and give you the clarity needed to make confident, commercially impactful decisions.
How does it work?
Step 1. Briefing
We’ll schedule a focused call to understand your event, audience and commercial goals.
Step 2. Analysis
We’ll conduct a comprehensive audit of your tracking setup to uncover data gaps, attribution issues, and missed opportunities to deliver accurate, decision-ready insights that support growth.
Step 3. Insights
We’ll send you a detailed report and action plan gaining stronger visibility of your key marketing metrics - followed by a Q&A call.