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### [Implementing ABM in your business: a ‘how to’ guide](https://content.mpg.biz/implementing-abm-in-your-business-a-how-to-guide)

Jul 16, 2021, 2:57:35 PM

In our last [MPG Insights post](https://www.mpg.biz/blog-post/abm-looking-beyond-the-buzzword/), we defined Account Based Marketing (ABM) and explained why it’s a marketing approach that B2B businesses should be looking to integrate into their marketing and sales strategies and processes. In this post we focus on the ‘how’, and outline a guide to getting ABM up and running in your business.

[Alicia Drew](https://content.mpg.biz/author/alicia-drew) 

[Read More](https://content.mpg.biz/implementing-abm-in-your-business-a-how-to-guide)

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